What Do Women Want? The Loaded Question.

What Do Women Want? The Loaded Question.



What the diamond industry can learn from LegoI thoroughly enjoyed reading this article written by Nurit Rothmann on what the diamond industry can learn from Lego, and I just love this picture which accompanied the article. It is refreshing to hear another woman’s point of view on the diamond industry and how it can better itself. Especially when the very premise of what she writes about represents the foundation of innovation that High Performance Diamonds is built upon. Wink Jones realized long ago, that the thing that his clients cared most about when buying a diamond is the sparkle, not necessarily aspects such as clarity and color, which so many jewelers seem to fixate upon.

While factors such as diamond color and clarity are certainly important in terms of valuation as they might pertain to relative rarity, the fact of the matter is that it is the overall cut quality of the diamond that will determine the volume of light return and whether it sparkles like crazy, or sits there dull and lifeless on your finger.

I laughed out loud towards the end of the article when Rothmann pointed out that 95% of the jewelry purchased in the world is worn by women, and thus suggests that the real question that the diamond industry needs to answer is “What do women want?”

Rather than plunge down the infamous rabbit hole, let’s agree for the sake of this blog post that Rothmann is referring to what women want from a diamond. Because you don’t even want to crack the lid on Pandora’s Box in hopes of addressing the full spectrum of “What women want” as a whole. Trust me buddy, you don’t have the time or the patience for that conversation.

But when it comes to our engagement ring, suffice to say that we want a diamond that is truly spectacular in terms of light performance (technically speaking) which simply means that we want our diamond to sparkle more than any other diamond we’ve ever seen. We want the diamond that you give us to take our breath away, every time that we look at it, day after day, and year after year.

But it’s more than that. Every time we look at the diamond on our finger, we want to be reminded of you, and the moment that you gave it to us. We want our diamond to talk to us and remind us of the love that it represents, the symbol of commitment that it has become, and most of us aren’t that concerned about carat weight, color, and clarity.

I for one don’t want to be bothered with all the techno-babble, I’m less impressed with the paper aspects of a diamond, and am solely focused on the visual performance, the sparkle, the spectral light show, how much my Crafted by Infinity diamond sparkles in a room which seems to have barely any light at all.

Make no mistake, I’m fully versed in diamond-speak and understand how factors of diamond cut quality, such as the proportions, degree of optical precision, and overall cut grade affect light performance. But I also know that by working with Crafted by Infinity diamonds, that HPD can assure its customers that they will not only enjoy the diamond when giving or receiving it, but that it will continue to grab their attention by producing spectral light-shows in so many different lighting environments. The cut-quality of Crafted by Infinity diamonds ensures that you will continue to feel special, and that is something that you clearly deserve. None of the 4C’s other than diamond Cut quality can achieve this, and that is why HPD is proud to only sell diamonds of the highest cut-quality.

I don’t need to know the specific crown angle and pavilion angle combination, nor the table diameter or total depth. I don’t need to know every detail provided on the diamond grading report. I just need to know that the diamond was cut under the supervision of Paul Slegers from Crafted by Infinity, that’s all the information that I need to know that it is going to be drop dead gorgeous. And at the end of the day, that’s what we women want from any diamond that you give us.

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Photo Credit: N. Rothmann

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