The results of the third biannual bridal survey which is a joint venture between The Knot and JCK Magazine are in. Gabrielle Rolon, director of education at The Knot, summed things up in one simple sentence: “Millennials want to be educated, they want to know they’re making a smart purchase.” Isn’t that what High Performance Diamonds is all about? The web site is overflowing with articles that provide in-depth educational articles about diamonds, which enable our customers to buy a diamond with the absolute confidence that only comes from fully understanding the importance of diamond cut quality and the effect that it has on visual performance.
Reportedly,12,844 brides and 1,276 grooms who responded to the 2015 survey, which covered everything from how long the groom spent researching the purchase, to how he proposed, and the kind of gifts they exchanged on their wedding day.
While it didn’t surprise me that grooms spent an average of 4.8 months researching rings, and that it took an average of 3.6 months to find the right diamond, it did surprise me that grooms are more focused on the style of the setting while brides are more focused on the shape of the diamond. Here are some of the highlights that I found most interesting:
- 49% of rings featured round center diamonds.
- 22% featured princess cuts.
- Cushion cut diamonds are rising in popularity.
- 82% of brides prefer a white gold or platinum setting.
- 64% of brides received a diamond weighing between 0.50 – 1.50 carats.
While there is a lot of interesting facts and figures contained in the results of the Knots bi-annual bridal survey, what I find most interesting is that it takes guys 3.6 months to find the right diamond, when it is remarkably clear to me that “the right diamond” is one produced by Paul Slegers of Crafted by Infinity.
The right diamond from my perspective is the diamond that is cut to outperform all others in terms of light performance and sparkle, I’m less concerned with factors like carat weight, color, and clarity. Buying a diamond for me is all about the sparkle, I want it to be incredibly bright, and exhibit broad spectrum sparkle that is absolutely blinding! Why on earth should it take 3.6 months to find that? Wink’s got a whole bunch of them sitting in inventory right now! Maybe the guys surveyed by The Knot just didn’t know where to look, maybe “male refrigerator blindness” applies to finding a diamond also.
Read the Full Article in JCK Magazine.
Photo credit: SnapKnot